PROGRAM

Program Timetable

7:15am	Automotive Industry Tsunami Benefit Breakfast at Crown Palladium (please register and pay separately at http://www.aaaa.com.au )
8:30am	Registration and coffee
SESSION 1
9:00am	Conference Official Welcome Hon André Haermeyer, Minister for Manufacturing & Export MC - John Mellor, Chief Executive, GoAuto, Automotive NetWorks P/L
9:15am	Australia's Strengths in a Global Perspective John Wormald, Director AutoPOLIS UK
9:45am	Toyota's Global Vision and the role of the TTC-Australia Max Gillard, Vice President and Chief Operating Officer, Toyota Technical Center, Australia
10:15am	Design Beyond Technology: Rethinking Assumptions for Our Automotive Future Josh Floyd, Research Strategic Analyst (Sustainability), National Centre for Sustainability
10:45am	Morning Tea - Sponsored by KPMG
SESSION 2
11:15am	Australian Opportunities in Micro and Nano Technology Erol Harvey, Chief Executive Officer, MiniFAB (Aust) Pty Ltd
11:45am	Designing the Change, not Changing the Design Brent Stafford, Executive Director, Intelligent Transport Systems
12:15am	"AT Signature" - Telematics and the Future Adam Game, Chief Executive Officer, Intelematics Australia Pty Ltd
12:45am	Lunch
SESSION 3
1:45pm	Challenges Facing the Australian Automotive Industry Jon Dennis, Vehicle Line Director, Holden Limited
2:15pm	Market Trends and Marketing Issues from a Consumer Perspective Kevin Ramsdale, National Marketing Manager, Passenger Vehicles, Ford Australia
2:45pm	Completing the Lean Challenge Professor Daniel T Jones, Chairman, Lean Enterprise Academy, UK
3:15pm	Afternoon Tea - Sponsored by Marplex Australia
SESSION 4
3:45pm	Is China a Sanctuary or a Trap? Dr Shah Firoozi, Chief Executive Officer, The PAC Group, USA
4:15pm	Panel Discussion - Alternative Fuels: How Good? How Urgent? Moderator: John Mellor
6:00pm-8:00pm	Gala Reception, Clarendon Room, Level 5, Melbourne Exhibition Centre

Dr John Wormald

Director, autoPOLIS

Dr. John Wormald is a founding partner of autoPOLIS, a consulting firm which provides strategic analysis and advice to companies in the world automotive industry, including vehicle manufacturers, components suppliers, vehicle and parts distributors, service providers, financial institutions and government agencies.

His work ranges from the introduction of fuel-cell-powered vehicles to the aftermarket, in which he has a particular expertise.

He is co-author of a major new book on the industry, "Time for a Model Change - Reengineering the global automotive industry" published by Cambridge University Press in September 2004. He regularly chairs and is engaged to be a speaker at international automotive conferences because of his exceptionally broad knowledge and deep understanding of the global automotive industry and its recent development.

Dr. Wormald was previously with Booz Allen & Hamilton, Renault and the Boston Consulting Group.

He holds a B.A. in chemistry from Oxford, a Ph.D. from Harvard and an MBA from INSEAD.

Max Gillard

Vice President & C.O.O, Toyota Technical Center Asia Pacific Australia

Max has a double degree in Electrical & Electronic Engineering. He joined Toyota Australia in 1976 as a member of the Engineering Design Division & progressed through various Design Departments including Electrical, Body, Interior & Functional Parts until 1985 when he established the Product Planning Department.

In 1988 Max was appointed to be General Manager of Product Planning at Toyota Motor Corporation Australia & also served as an officer of the GM/Toyota joint venture Company (U.AAI) in Australia from 1988 to 1994.

In 1995 Max assumed responsibility for all of Toyota’s Product Planning in Australia including imported & export models until 1999 when he was appointed to the position of General Manager – Purchasing. During his time in this role he was also appointed as the local Chief Engineer for Australia Production Models on behalf of Toyota Japan.

In 2001 Max returned to Engineering as Divisional General Manager & was appointed to the Board of Directors at Toyota Motor Australia (TMCA) in 2003 as Director of Engineering & Purchasing.
In mid 2004, Max left TMCA to take up his current position as Vice President & C.O.O of Toyota Technical Center Asia Pacific Australia where he is responsible for establishing & managing the 3^rd Global Technical Centre to be established outside Japan by Toyota Motor Corporation of Japan.

Josh Floyd

National Centre for Sustainability

Josh works as a sustainability strategy analyst, researcher and lecturer with the National Centre for Sustainability (NCS) at Swinburne University of Technology in Melbourne. In 2004, he was part of a team at NCS that carried out a study for EPA Victoria into the role of alternative vehicle technologies and fuels in reducing Victoria’s greenhouse gas emissions over the next ten years. Josh teaches subjects including ‘Energy for the Future’ in NCS’s Graduate Certificate in Sustainability.

Josh holds a Bachelor’s Degree in Mechanical Engineering (Honours) from Monash University. He worked as an engineer and project manager for ten years in the area of metallurgical plant design and process development before moving into the sustainability field. He is currently studying towards a Master’s Degree in Strategic Foresight at Swinburne University’s Australian Foresight Institute.

Professor Erol Harvey

Chief Executive Officer, MiniFAB (Aust) Pty Ltd.

Erol has been involved in the commercial and scientific development of microtechnology for more that 15 years. Trained as a physicist, he was the Operations Manager for the SPRITE Ultra-high power Excimer laser at the Rutherford Appleton Laboratory before joining Exitech Limited, a spin-out company based in Oxford. He was responsible for the development of laser micromachining systems, and worked closely with clients in Japan, Far East, Europe and the USA to develop novel products and processing techniques.

In 1999 Erol returned to Australia to establish the microtechnology group at Swinburne University, where he is now Professor of MicroTechnology. Erol was instrumental in starting the CRC for microTechnology, and has recently partnered to form a spin-out company, MiniFAB (Aust) Pty Ltd.

Brent Stafford

Brent is responsible for the implementation of the National strategy for ITS in Australia - e-transport in addition to managing the ITS Australia organisation and setting the strategic direction for the organisation. Brent assists in ITS policy development for State and Federal Governments, and growing awareness of ITS in industry and the community. Brent presents at many national and international congress' and events and hosting trade delegations and industry missions for ITS companies. Brent is a guest lecturer on ITS and presents at numerous conferences domestically and internationally.

Brent participates on numerous national transport committees and acts in an advisory capacity to many programs.

Brent has previously worked in various technology and executive positions in the fields of telematics, car navigation, mobile commerce, wireless services, location based services, geographic information systems, hydrographic services, transport policy, business development, strategic planning, He has written and presented many papers to national and international audiences and parliamentary committees on these topics.

He is a serving member (21 years) of the Royal Australian Naval Reserves, Diving Team 6. He won the 2003 Austroads Achievement Award.

Brent's presentation will be "Designing the Change, not Changing the Design"
"The technology landscape is changing rapidly around us and a new paradigm is emerging beyond the SMART CAR and SMART DRIVER:- SMART INFRASTRUCTURE or is it INFOstructure. Connectivity, content and CRM may provide new business models for tomorrow but what about privacy and engineering ethics into your car".

Adam Game

Chief Executive Officer, Intelematics Australia

Adam Game joined Intelematics Australia Pty Ltd as CEO in February 2000. With more than 15 years experience in multidisciplinary areas including business development in Geographic Information Systems (GIS), new media and motorist information systems, he plays a crucial role as one of the principal architects of the company’s business strategy.

Adam’s background has largely focused on technology relating to location and mobility and he is recognised as having played a key role in facilitating the introduction of vehicle navigation to the Australian market.

Having graduated from the University of Melbourne with a Bachelor of Town & Regional Planning (Hons), Adam went on to complete a Master of Philosophy in Urban Economics at the University of Cambridge (UK) in 1986. Following this, he worked for five years in with the WSC consultancy, rising to the position of associate.

Immediately prior to joining Intelematics, Adam was General Manager of the WhereiS Interactive Business Unit at Pacific Access Pty Ltd. As CEO of Intelematics Australia, Adam Game is uniquely positioned to appreciate the complex technical and commercial issues associated with introduction of new motorist information services.

Jon Dennis

Vehicle Line Director, Holden Limited

Jon Dennis was appointed Vehicle Line Director in August 2004. In this newly established position for Holden, Jon leads a cross-functional Program Execution Team and is responsible for overall program execution including achievement of quality, timing and financial objectives.

Jon began his career with General Motors in 1979, working as a co-operative student at Fisher Body Division in Lansing, Michigan, USA. During his ten years in Manufacturing he held positions in Production Supervision as well as Material Handling and Production Control. In 1989 Jon moved to Oldsmobile Division of GM where he held positions in the Engineering and Product Planning organisation.

In 1994 Jon was transferred to GM Europe (Russelsheim, Germany) and appointed Product Line Manager for Commercial and Recreational Vehicles. In 1997 Jon was appointed Vehicle Line Director - Commercial Vans where he co-led a joint development team with Renault that produced a new Medium Duty Van for both partners. This assignment took Jon to Paris, France where the vehicle was developed and then to Luton, England where it was launched for manufacture in 2001.

Between late 2001 and his current appointment, Jon was Vehicle Line Director - Commercial Vans and then, Vehicle Line Director - Premium Rear Wheel Drive Cars, both in GM North America (Detroit, Michigan).

Kevin Ramsdale

National Marketing Manager, Passenger Vehicles, Ford Motor Company of Australia Limited

Kevin joined Ford Motor Company of Australia in 1991 as a Graduate Trainee having obtained a Bachelor of Commerce from the University of Melbourne. He completed further study in 2002 graduating with an MBA (Chairman's Award winner) from the Melbourne Business School at the University of Melbourne. His career with Ford has spanned over 14 years in Marketing, Sales and Service, Business Strategy and Product Planning. Kevin also spent a year working for Ford in international markets in both the US and across Europe.

His most recent roles have been as Marketing Plans and Brand Development Manager on Ford Territory (1999 to 2000) followed by Product Planning Manager (2001 to 2002) where he was responsible for Ford' s Product Planning function including the launch of the all new Ford Territory, BA Falcon range, Fiesta and Focus. Kevin's most recent appointment was as National Marketing Manager for Passenger Vehicles in 2003. In this role Kevin and his team are responsible for managing the marketing mix for Ford's passenger vehicle range across Australia.

Professor Daniel T Jones

Chairman, Lean Enterprise Academy UK

Professor Jones is co-author with James P. Womack of two influential management books, "The Machine that Changed the World" and "Lean Thinking: Banish Waste and Create Wealth in Your Corporation". These books have sold millions of copies in many languages.

He is now Chairman of the non-profit Lean Enterprise Academy (part of the Global Lean Network) that he established to help firms make their own lean transformation. He was a member of the UK Government's Rethinking Construction, Manufacturing Futures and Automotive Innovation and Growth Team panels and Part-time Principal of the first company university in the UK at the Unipart Group of Companies.

Dr Shah Firoozi

Chief Executive Officer, The PAC Group, USA

Dr. Firoozi leads a global Engineering & Program Management consulting firm, addressing the program management, product development, manufacturing, sourcing and launch readiness capabilities of automotive OEMs and suppliers worldwide.

As CEO, Dr. Firoozi spearheads the vision and strategy for his company to meet market demands for achieving flawless product and facility launch; innovative cost-reduction strategies; and process leadership. Two decades within the business have resulted in clients such as General Motors Corporation, Ford Motor Company, DaimlerChrysler, Hyundai, Nissan, NedCar, Shenyang Brilliance, Visteon, Benteler, ArvinMeritor, Delphi, International Truck & Engine, Lear, Johnson Controls, Cummins Engines, and many more.

Dr. Firoozi holds a Doctorate of Jurisprudence from the Detroit College of Law; a Master of Science degree in Construction Engineering from The University of Michigan; and a Bachelor of Science degree from Lawrence Technological University.

John Mellor

John is one of Australia’s leading motor industry analysts and commentators. His weekly motor industry publication GoAuto e-news is read by more than 30,000 executives in Australia, North America, Europe and Asia.

His GoAuto Online syndicated web service is the most-read independent consumer motoring web content on the Internet and delivers up to 265,000 new model stories and car reviews a month to readers.

John also runs GoAuto Professional, a subscription-based web site housing analysis, case studies and commentary on the motor industry – especially covering innovations on the way cars are sold and serviced.

He is in demand as a speaker at conferences and dinners on the big-picture trends in the design, manufacturing and retailing of cars.

His annual international research program of case studies has put him in touch with scores of the leading innovators in automotive retailing and vehicle service around the world and he is well-known by senior management of the leading car companies here and overseas.

He was a founding director of the International Car Distribution Program of Australia, an international research study linked to universities throughout Europe. The ICDP program is designed to internationally benchmark the costs of taking cars from the factory door to the customer.

Henry Dermot O’Clery

Chief Executive Officer, Greenfleet Australia

Henry graduated in Engineering (BAI) and Arts (BA) from Trinity College Dublin. He subsequently obtained his Masters Degree in Engineering (MAI) in Transport Research, and a Masters in Arts (MA). A dedicated ‘petrol head’, he built his own racing engines, and raced sports and touring cars.

Henry worked for many years as a consulting engineer in the USA, Europe, the Middle East and Australia. He is now Chief Executive Officer of Greenfleet Australia, a not-for-profit organization specialising in issues of Transport & the Environment.

Convenor & Chair of Committee for ‘Emerging Transport Technology Conference’ Adelaide, a bi-annual international event linked to the World Solar Challenge; Member of the Victorian State Government Sustainability Advisory Network and Convenor of the Sustainable Transport Forum at the International Solar Energy Society World Congress, Adelaide 2001.

Adrian Weimers

Corporate Manager, Product Planning Toyota Motor Corporation Australia

Adrian has a degree in Mechanical Engineering (Honours) from The University of Sydney. He joined Toyota Australia in 1990 as a member of the Product Planning & Engineering Division. In 1992 he moved to Japan for the first of two secondments working in the Oceania Group responsible for the Australia business operation. The second - in 1995 - involved working in the Toyota Technical Centre as the "window" for technical issues regarding the introduction of the 3^rd Generation Camry.

In 1997, Adrian returned to a Product Planning role before broadening his experience by working in the Sales & Marketing Division responsible for the launch of the current generation Camry. From the beginning of this year Adrian assumed responsibility for all of Toyota's Product Planning in Australia including Lexus & Daihatsu models.

Panel Members

Moderator: John Mellor

John Wormald, Director, AutoPOLIS UK

Henry Dermot O'Clery, Chief Executive Officer, Greenfleet Australia

Adrian Weimers, Corporate Manager Product Planning, Toyota Australia